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THE UNKNOWN WITHIN

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Exploring the Science Behind
the subconscious Mind

THE LINKS BEHIND THE POSTS

Scents Impact Behaviours
How the subconscious mind is impacts by scents
When the scent of a citrus cleaning solution was present, people made a noticeable effort to avoid creating crumbs whilst eating cookies and to clean up afterwards
The Unknown Within

Self-affirmation lowers activity in the brain’s stress region (anterior insula), boosts activity in reward regions (ventromedial prefrontal cortex), and enhances connectivity between them, suggesting a neural pathway for stress regulation
The Unknown Within

When people saw business-related objects or images (i.e a briefcase) they became more competitive, especially in situations where social norms were unclear

Self Affirmation impact on the brain shown in MRI scans
MRI scans show that it stimulates the ventral striatum (signals rewards, tracks value of stimuli and guides future predictions) and the ventromedial prefrontal cortex (evaluates rewards and supports making decisions based on personal values and future goals)
THe Unknown Within

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